Basics Marketing 01 Paperback English by Hayden Noel - 40071

Name: Basics Marketing 01 Paperback English by Hayden Noel - 40071
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ISBN 13: 9782940373840
ISBN 10: 2940373841
Book Subtitle: Consumer Behaviour
Publisher: AVA Publishing
Book Description: Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual, through to a macro approach, which examines how consumers function within a group setting and how this affects their behaviour. Early chapters draw heavily from psychology while the latter chapters lead students through sociology and anthropology theories.
About the Author: Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.
Language: English
Format: Paperback
Author: Hayden Noel
Publication Date: 40071
Number of Pages: 176