How to Sell Anything to Anyone by Joe Girard ... Joe Girard, the Guinness World Records best seller in the world, shows you in this book how you can adopt the same techniques that brought him to the top of the sales game. In this book he will tell you: - How to deduce a customer's wants, needs, and what they can afford. - How to get a client to trust you and recommend you to other clients. - How honesty can turn “no” into “yes”. - How to use instant delivery to sell almost anything. - How to seal the deal and win a friend. - How “hiring talent” can improve your results. - How to use customer lists, customer files, mail, and outsourcing. - How to turn customer complaints into orders. And most importantly How to win a customer for life from the first sale!