A Step by Step Guide to Profiting From Gender Balanced Business
Publisher
Wiley
Editorial Review
‘The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business.' (ChangingPeople, April 2010). ‘…clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best…' (Women Mean Business, June 2010).
About the Author
Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.
This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.