Inbound marketing

Name: Inbound marketing
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Publisher: dar el farouk
ISBN 13: 9789774558009
Book Description: The book includes a wide range of global models and exemplary case studies from major companies. Thus, the theory becomes clear with practical application and the best applied models are evident in many fields. Throughout the book, the focus was on communicating the basic principles that made internal marketing an effective force within major companies and on the tools that contribute to its practical implementation.
Language: Arabic
Author: Pervez Aham Muhammad Tawfiq