Kellogg on Marketing Paperback English by Teressa Iezzi - 40526

Name: Kellogg on Marketing Paperback English by Teressa Iezzi - 40526
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ISBN 13: 9780230613881
ISBN 10: 230613888
Publisher: Palgrave MacMillan
Book Description: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
About the Author: TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
Language: English
Format: Hardcover
Author: Teressa Iezzi
Editor: Alice M. Tybout, Bobby J. Calder
Edition Number: 2
Publication Date: 40526
Number of Pages: 213