Managing Customers as Investments: The Strategic Value of Customers in the Long Run

Name: Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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ISBN 13: 9780131428959
Publisher: Pearson
Book Description: Managing Customers as Investments: The Strategic Value of Customers in the Long Run BY Sunil Gupta. Donald Lehmann - PublisherPearson - Copyright: 2005 - ISBN: 9780131428959
Language: English
Author: Sunil Gupta. Donald Lehmann
Edition Number: 1
Publication Date: 2005