Marketing Research paperback english - 1-Dec-16

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Marketing Research paperback english - 1-Dec-16 Details

Description
Physical Features

The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs. | This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. | An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions, Shipped from India

Publisher: Pearson Education India
ISBN 13: 9789332555693
ISBN 10: 9332555699
Book Description: Marketing Research: An Applied Orientation, 7e,takes a unique applied and managerial orientation that illustrates the interaction between marketing-research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The seventh edition is even more current, contemporary, illustrative, and sensitive to user needs.
About the Author: Naresh Malhotra Georgia Institute of Technology, USA Satyabhusan Dash Professor, IIM Lucknow, Noida Campus
Language: English
Author: Malhotra/Dash, Satya Bhushan Dash
Edition Number: 7
Publication Date: 1-Dec-16
Number of Pages: 996