Preface To Marketing Management English by J. Paul Peter, Jr, James H Donnelly - 2010

Name: Preface To Marketing Management English by J. Paul Peter, Jr, James H Donnelly - 2010
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Publisher: McGraw-Hill
ISBN 13: 9780071221115
Book Description: Preface To Marketing Management, 12E, By Peter And Donnelly, Is Praised In The Market For Its Organization, Format, Clarity, Brevity And Flexibility. The Text Serves As An Overview For Critical Issues In Marketing Management. Its Brief, Inexpensive, Paperback Format Makes It A Perfect Fit For Instructors Who Assign Cases, Readings, Simulations Or Offer Modules On Marketing Management For Mba Students. The Text Also Works In Courses That Implement A Cross-Functional Curriculum Where The Students Are Required To Purchase Several Texts.
Language: English
Author: J. Paul Peter, Jr, James H Donnelly
Publication Date: 2010
Number of Pages: 288