Public Relations: Strategies And Tactics hardcover english - 22 Feb 2008

Name: Public Relations: Strategies And Tactics hardcover english - 22 Feb 2008
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Publisher: Pearson Education (US)
ISBN 13: 9780205581481
Book Subtitle: Strategies And Tactics
Book Description: Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.
Language: English
Author: Dennis L. Wilcox, Glen T. Cameron
Edition Number: 9
Publication Date: 22 Feb 2008
Number of Pages: 612