Public Relations: Strategies And Tactics paperback english - 23 Feb 2011

Name: Public Relations: Strategies And Tactics paperback english - 23 Feb 2011
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Publisher: Pearson Education (US)
ISBN 13: 9780205099160
Book Subtitle: Strategies And Tactics
Book Description: Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.
Language: English
Author: Dennis L. Wilcox, Glen T. Cameron
Edition Number: 10
Publication Date: 23 Feb 2011
Number of Pages: 624