Services Marketing: People, Technology, Strategy: Global Edition

Name: Services Marketing: People, Technology, Strategy: Global Edition
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ISBN 13: 9780273756064
Publisher: Pearson
Book Description: Services Marketing: People, Technology, Strategy: Global Edition BY Christopher Lovelock, Jochen Wirtz - PublisherPearson - Copyright: 2011 - ISBN: 9780273756064
Language: English
Author: Christopher Lovelock, Jochen Wirtz
Edition Number: 7
Publication Date: 2011