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Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition Details

Original Copies - From Publishers

ISBN 13
9781292148496
ISBN 10
1292148497
Publisher
Pearson
Book Description
For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In todays economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The16th Editionhas been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
Language
English
Author
Fred R. David ,Forest R. David
Edition Number
16
Publication Date
2016
Number of Pages
688

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