What the Customer Wants You to Know غلاف ورقي عادي

Name: What the Customer Wants You to Know غلاف ورقي عادي
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مواصفات What the Customer Wants You to Know غلاف ورقي عادي

الوصف
مواصفات المنتج

الكاتب 1: Ram Charan
تنسيق الكتاب: غلاف ورقي عادي
اللغة: الإنجليزية
الناشر: Michael Joseph
تاريخ النشر: 1/9/2009
المراجعة التحريرية: ?Ram Charan's done it again! In his signature, easy-to-follow style, Ram describes a practical, down-to-earth yet radically new approach to sales and new business development. Any professional?from a CEO to a front-line sales person?who is looking to improve sales effectiveness is sure to find this book well worth reading.? ? Francisco D?Souza, president and CEO, Cognizant Technology Solutions Corporation ?"What the Customer Wants You to Know" is an excellent primer for any business looking to drive better sales results and profitable growth by focusing on what the customer needs to improve his or her business.? ? John A. Luke, CEO, MeadWestvaco ?"What the Customer Wants You to Know" challenges sales forces to revolutionize their methods?and our experience at The Thomson Corporation testifies to the fact that the payoff in increased sales and customer loyalty can be significant. His recommendations may sound radical, but they are practical and effective.?
عن المؤلف: Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, execution, building a high-performance organization, 21st century leadership, corporate boards and succession, he has worked with leaders of some of the world's most successful companies, including GE, Bank of America, Verizon, Coca-Cola, 3M, Merck, Aditya Birla Group, and Tata Group.
عدد الصفحات: 192