Marketing Greatest Hits printed_book_paperback english - 1/11/2010

Name: Marketing Greatest Hits printed_book_paperback english - 1/11/2010
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ISBN 13: 9781408126394
ISBN 10: 1408126397
Book Subtitle: A Masterclass in Modern Marketing Ideas
Publisher: A & C Black
Editorial Review: "A very handy at-a-glance collection of summaries from the works of other business gurus." Rita Clifton, Chairman, Interbrand "Reading these ultra-pithy summaries makes you wonder why all business books aren't one page long." Marie Petts, Management Development Manager, News International "This is brilliant. It not only provides a view of content and a critique of the books but it also allows the reader to suggest they have read and understood them. I will be taking advantage of the opportunity and extensively!" Jim Marshall, Director, Aegis "For people who value their time and need to move forwards quickly, then I strongly recommend you read this." Mark Giffin, Head of Brand Strategy and Creative Development, Visa Europe
About the Author: Kevin Duncan is a marketing consultant and author. He has written five books, including Run Your Own Business and Small Business Survival (Hodder), and So What?, Start, and Tick Achieve (Capstone). They have been translated into a range of languages, including French, Polish, and Russian. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
Language: English
Format: Paperback
Author: Kevin Duncan
Publication Date: 1/11/2010
Number of Pages: 208