Public Relations Handbook

Name: Public Relations Handbook
Price: 213 AED
Availability: InStock

Current Price

213.00AED

Buy Now Noon Sellers

Lowest Price 213
Highest Price 213
Recent Price Raise 0%

Similar Products

Public Relations Strategic Toolkit	234.00 AED	Buy Now
Public Relations History	239.00 AED	Buy Now
Strategic Planning for Public Relations	443.00 AED	Buy Now
Exploring Public Relations and Management Communication	356.00 AED	Buy Now
Travel and Tourism Public Relations printed_book_paperback english - 38680	407.00 AED +17%	Buy Now
Local Democracy, Journalism And Public Relations: The Changing Dynamics In Local Media And Public Sector Communications paperback english - 2019	239.00 AED -16%	Buy Now
Understanding Public Relations: Theory, Culture And Society Paperback English by Lee Edwards	214.00 AED	Buy Now
Secrecy in Public Relations, Mediation and News Cultures : The Shadow World of the Media Sphere	303.70 AED	Buy Now

Publisher: Taylor & Francis
ISBN 13: 9780367278915
Book Description: The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats’ and Dogs’ Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies.
Language: English
Publication Date: 20201027
Number of Pages: 424