The Business Of Media Distribution paperback english - 17-Jun-19

Name: The Business Of Media Distribution paperback english - 17-Jun-19
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ISBN 13: 9780815353362
ISBN 10: 0815353367
Book Subtitle: Monetizing Film, Tv, And Video Content In An Online World
Publisher: Routledge
About the Author: Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded and ran animation studio Wild Brain (where he created Disney’s pre-school hit Higglytown Heroes), helped manage Paramount and Universal’s overseas video joint venture, and used this book to teach the class "Media & Entertainment: Economics, Policy and Strategy" at UC Berkeley’s Haas School of Business.
Language: English
Author: Jeffrey C. Ulin
Edition Number: 3rd Edition
Publication Date: 17-Jun-19
Number of Pages: 578