اشتري Ecommerce Reimagined : Retail And Ecommerce In China - Hardback في السعودية

Ecommerce Reimagined : Retail And Ecommerce In China - Hardback

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منتجات مشابهة

مواصفات Ecommerce Reimagined : Retail And Ecommerce In China - Hardback

الناشر
Springer Verlag, Singapore
رقم الكتاب المعياري الدولي 13
9789811900020
وصف الكتاب
This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world's largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China's market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.
الكاتب
Sharon Gai (Author)
تاريخ النشر
29 Mar 2022