اشتري كتاب 'Hooked' غلاف صلب الإنجليزية - 41949 في السعودية

كتاب 'Hooked' غلاف صلب الإنجليزية - 41949

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187.00ريال سعودي

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مواصفات كتاب 'Hooked' غلاف صلب الإنجليزية - 41949

الناشر
Business Books
رقم الكتاب المعياري الدولي 13
9780241184837
رقم الكتاب المعياري الدولي 10
0241184837
اللغة
الإنجليزية
وصف الكتاب
In Hooked, Nir Eyal reveals how successful companies create products people cant put down and how you can too A must read for everyone who cares about driving customer engagement Eric Ries, author of The Lean Startup The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800 CEO READ Business Book Awards 2014 The book everyone in Silicon Valley is talking about Boris Veldhuijzen van Zanten, founder of The Next Web Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again without depending on costly advertising or aggressive messaging.
رقم الطبعة
1st
تاريخ النشر
41949
عدد الصفحات
304