The Sage Handbook Of Marketing Ethics - Hardback

Name: The Sage Handbook Of Marketing Ethics - Hardback
Price: 825 SAR
Availability: InStock

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825.00ريال سعودي

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رقم الكتاب المعياري الدولي 13: 9781529709292
وصف الكتاب: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing EthicsPART 2: Theoretical and Research Approaches to Marketing EthicsPART 3: Marketing Ethics and Social IssuesPART 4: Issues in Consumer EthicsPART 5: Ethical Issues in Specific SectorsPART 6: Ethical Issues in the Marketing MixPART 7: Concluding Comments and Reflections
تاريخ النشر: 19 Oct 2020