Think Like An Adman, Don'T Act Like One - Paperback

Name: Think Like An Adman, Don'T Act Like One - Paperback
Price: 134 SAR
Availability: InStock

السعر الحالي

134.00ريال سعودي

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الناشر: BIS Publishers B.V.
رقم الكتاب المعياري الدولي 13: 9789063696351
وصف الكتاب: Advertising is far more than a 30-second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating people or discouraging them. And the nice thing about advertising is that everyone does it. But only a few are any good at it (just look around you). This book is for anyone who wants to learn how to seduce. A loved one, a colleague, a client or, indeed, a large group of people. And, once you've read this book, you won't have to be an advertiser to do it.
الكاتب: David Snellenberg (Author)
تاريخ النشر: 16 May 2022