Blue Ocean Strategy Reader printed_book_paperback english - 14/02/2017

Name: Blue Ocean Strategy Reader printed_book_paperback english - 14/02/2017
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Blue Ocean Strategy Reader printed_book_paperback english - 14/02/2017 Details

Description
Physical Features

Most successful book on business master, Gives a new perspective on this important framework, Explains the process of creating uncontested market spaces, untainted by competition

Publisher: Harvard Business Review Press
ISBN 13: 9781633692749
ISBN 10: 1633692744
Book Description: The seminal book Blue Ocean Strategy has sold over 3.6 million copies globally and is in print in 44 languages. But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide―tools that have come to make up the blue ocean strategy framework. This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.” Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework―and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”
Editorial Review: “Blue Ocean Strategy is the most successful book on business master-planning in recent years.” ― The Economist
About the Author: W. Chan Kim and Renée Mauborgne are professors at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written. Kim and Mauborgne are ranked in the top 3 management gurus in the world on the Thinkers50 list and have received numerous awards around the globe. They are Fellows of the World Economic Forum.
Language: English
Format: Paperback
Author: W.Chan Kim, Renée A. Mauborgne
Publication Date: 14/02/2017
Number of Pages: 224

Blue Ocean Strategy Reader printed_book_paperback english - 14/02/2017

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