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Buyology Paperback English by Martin Lindstrom - 2009-05-07

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Buyology Paperback English by Martin Lindstrom - 2009-05-07 Details

ISBN 13
9781847940131
ISBN 10
1847940137
Book Subtitle
Buyology
Publisher
Cornerstone
Book Description
These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
Language
English
Author
Martin Lindstrom
Editor
Cornerstone
Edition Number
1
Publication Date
2009-05-07