Hooked Hardcover English by Eyal Nir - 41949

Name: Hooked Hardcover English by Eyal Nir - 41949
Price: 187 SAR
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Publisher: Business Books
ISBN 13: 9780241184837
ISBN 10: 0241184837
Book Description: In Hooked, Nir Eyal reveals how successful companies create products people cant put down and how you can too A must read for everyone who cares about driving customer engagement Eric Ries, author of The Lean Startup The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800 CEO READ Business Book Awards 2014 The book everyone in Silicon Valley is talking about Boris Veldhuijzen van Zanten, founder of The Next Web Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive hook cycles, these products bring people back again and again without depending on costly advertising or aggressive messaging.
Language: English
Author: Eyal Nir
Edition Number: 1st
Publication Date: 41949
Number of Pages: 304