Marketing Chaos by Scott Miller

Name: Marketing Chaos by Scott Miller
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Publisher: Aseer Alkotb
ISBN 13: 9789776972322
Book Description: In his latest guide to the Chaos to Success series, Franklin Covey, senior consultant and best-selling author of The Wall Street Journal, reveals 30 career hurdles you may encounter as you market your brand and how to turn them into company-wide wins. Completely. Every success story begins with a journey. Marketing Chaos shares a career journey full of lessons learned, across thirty chapters. This book is designed to prepare you for the many challenges you will inevitably face, whether you're starting a new company, you're a brand manager trying to figure out the best direct marketing strategy, you're trying to position your brand in a niche market, or you're trying to get your job back as a marketing manager. Avoid marketing frivolity and expect success. Each chapter contains realistic lessons that teach you how important marketing your brand is in business development.
Language: Arabic
Author: Scott Miller
Edition Number: 1
Publication Date: 2024
Number of Pages: 384