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Success Makers

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Success Makers Details

ISBN 13
9786140123885
Book Description
“Success Makers” with another subtitle “The Science of Popularity in an Age of Distraction” is the Arabic version of the book “HIT MARKERS – The Science of Popularity in an Age of Distraction” published by (The Arab House of Science Publishers, 2018) and the book is written by Derek Thompson Translated by Rami Touqan. - The book deals with major success stories, by which we mean the few products and ideas that achieve exceptional popularity and great commercial success in popular culture and media. The premise that emerges from it is that despite the abundance of trending songs, viral TV shows and movies, cultural memes on the Internet, and ubiquitous applications that seem to emerge out of thin air, in reality there are specific rules governing this cultural chaos. Such as the psychological tendencies that make people like what they like, the social networks through which ideas spread, and the economics of cultural markets. There is a way in which people design their successes, and just as important, there is a specific way in which others know when popularity is designed. Accordingly, at its core, this book poses the following two questions: 1. What is the secret to creating products that people love? Whether it is in the field of music, movies, television, books, games, applications, etc., and in the entire vast cultural landscape? 2. Why do some products fail in that market, while similar ideas attract people's attention and become huge successes? The reader can find answers to these two central questions and other questions in the success stories narrated by the book in most commercial fields and cultural products in the era of globalized media, and by looking at the commercial and media policies followed by the most famous international companies in the modern era. The book “Success Makers” gained wide fame in the media, academic and administrative circles, and much was written about it, including what was described in its description: ◄ Amazing, and full of moments of astonishment explaining the reason for the transcendence of some ideas and the fall of others. This book continues where Low Point left off. Adam Grant/Professor at Wharton University and author of the successful works “Originals” and “Give and Take.” ◄ What makes a song a great success and another a miserable failure? What causes one book to succeed while another gets thrown into the sale bin? This is the puzzle that Derek Thompson seeks to solve, through his vitality, intelligence, and insight, in his book “Success Makers.” The book absorbs its reader and does not settle for simple answers, and it seems to me that it is destined to succeed, as is the case with the works that Thompson analyzes with his skill. Maria Konnikova/author of the successful work “The Self-Confidence Game”.
Language
Arabic

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