Travel and Tourism Public Relations printed_book_paperback english - 38680

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Travel and Tourism Public Relations printed_book_paperback english - 38680 Details

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Physical Features

ISBN 13: 9780750679114
ISBN 10: 0750679115
Book Subtitle: An Introductory Guide For Hospitality Managers
Publisher: Routledge
Editorial Review: "Hats off to Dennis Deuschl for writing the comprehensive 'bible' for tourism PR professionals. Success in today's competitive marketplace requires commitment and dedication to the complete traveler experience -- visitors' perceptions and feelings about a destination must be positive to ensure their continuing loyalty and affection. Deuschl's book helps teach this important principle." -- Michael D. Gehrisch, President & CEO, Destination Marketing Association International, Washington, D.C. "A primer for any art museum-or other cultural institution for that matter-interested in audience development. Travel and Tourism Public Relations is a practical guide featuring best practices that any Museum communication staff can translate into coverage in regional and national travel publications." -- Lawrence J. Wheeler, Director, North Carolina Museum of Art "While Dennis Deuschl's guide makes an excellent primer on travel-related public relations for hospitality managers, it should be required reading for anyone entering travel and tourism PR. In fact, given how current it is, the book can serve as an outstanding refresher course for any veteran practicioner. Plus, it will serve any corporate PR pro in the industry with great insights and tips on how to seek out the best fit among public relations firms." -- Steve Loucks, CTC, Senior Vice President, Tourism & Lifestyle, Edelman "Third party endorsement, through strategic and effective public relations, is critical to the success of hotels, attractions, destinations, transportation modes, and restaurants. Dennis Deuschl's book offers a clear and concise blueprint for how to work with the media, and gives every hospitality manager an insider's understanding of the unique workings of the travel and tourism industry. It is an indispensable desk reference on PR, with solid, practical advice from some of the most experienced pros in the business." -- Roger J. Dow, President & CEO, Travel Industry Association of America "Dennis Deuschl has turned his considerable experience and expertise toward presenting the case for emphasizing public relations in tourism management. This lively treatise introduces students and managers to PR roles, tools and audiences in hospitality, transportation and destination contexts. The book is a valuable supplement to traditional tourism marketing texts through emphasizing the singular role of PR in two critical challenges in our contemporary business world: brand building and crisis communications." -- Douglas C. Frechtling, Ph.D., Professor of Tourism Studies, Department of Tourism and Hospitality Management, School of Business, The George Washington University "The book's simple language and comprehensive subject-matter make it a useful tool for those wanting to grasp a better understanding of this industry and how to reach its press." - USAE
About the Author: Dennis is a 40-year professional communicator with over 25 years' experience in the transportation field and five years as a consultant to a major luxury hotel chain. He has been an adjunct professor in the University of Virginia PR Certificate Program for five years, and taught undergraduate and graduate PR courses at the American University School of Public Communication for two years. He has written numerous articles on PR and transportation for various professional and trade publications including "Public Relations Journal," "Public Relations Tactics," and "Communications World." Deuschl holds a B.A. degree in journalism from Rutgers University, and a M. S. degree in public relations from American University. He has been a fully accredited member (APR) of the Public Relations Society of America since 1976. From 1963-91, he served as a public affairs officer with the U.S. Air Force Reserve. His first seven years were spent on active duty in Laredo Texas; San Bernardino, Calif.; and Taipei, Taiwan. When he retired in 1991, he was a Lieutenant Colonel. His military decorations included two AF Commendation Medals, and the Meritorious Service Medal. Following seven years as a PR executive with two large U.S. financial firms, Deuschl served from 1976-2001 as Communications Director of the U.S. Department of Transportation's Saint Lawrence Seaway Development Corp. While there, he promoted increased international trade, cruise line sailing, and tourism for the Great Lakes Seaway waterway system. He and his wife, Vivian -- vice president of corporate public relations for the Ritz-Carlton Hotel Co. -- reside in Northern Virginia, and have two adult daughters.
Language: English
Format: Paperback
Author: Dennis Deuschl
Edition Number: 1
Publication Date: 38680
Number of Pages: 208